Street style is the driving force behind Latigo… “I look at how real girls are putting styles together.”

naomiNaomi Reid is the exclusive designer and builds the collections combining a 20+ year history in women’s shoe design. Naomi has always had her own innate sense of style. Years ago, while out shoe shopping, she couldn’t find the shoes she was envisioning. It was at that moment, that she found her path. She attended the Parsons School of Design and has been designing and obsessing about shoes ever since.

Naomi says, “When people ask me what type of shoes I design, I always say that our shoes are inspired by what our Latigo girl actually wears on a day to day basis and I always design with her in mind… she is super smart and hip. Style is extremely important to her, but she’s not super trendy…she’s more of a creative thinker who loves to blend vintage and new, classic and edgy to create her own individual look.”

Every season, Naomi travels the world looking for the perfect inspiration. Street style is the driving force behind Latigo. “I love to see how real girls are putting fresh styles together — I was out the other day and I ran over to a cool girl who was wearing tough motorcycle boots that she D-I-Y-ed. I loved talking to her about her process.”

Naomi now lives in the San Francisco Bay Area with her husband and two furry dogs.

“I love to rummage through flea markets and vintage stores. Finding the perfect design where past and present meet.”
-Naomi Reid